Credit Risk Scorecard for Excel To successfully manage a credit risk portfolio it is crucial to analyze the dynamics of credit risk. The main objectives in Credit Risk modeling include measuring credit risk in terms of default probabilities rather than ordinal rankings; providing the most accurate forward-looking causal model; and providing frequent updates and early warning of changes in credit quality. Measure Financial performance with Credit Risk Scorecard for Excel
Press Advertising Scorecard for Excel Positive changes in the indicators suggested will certainly add to the efficiency of advertising campaign in press. However it is a mistake to improve one of them at the expense of others. For example a company should not reduce CPC at the expense of reach or advertising budget at the expense of frequency if the product service advertised implies for instance low involvement where repetition of advertising information is desirable. Measure Advertising performance with Press Advertising ....MORE
