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1GLOBAL and Lidl establish new mobile connectivity partnership

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1GLOBAL and Lidl - man holding a mobile phone against a yellow backdrop
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1GLOBAL has partnered with the companies of the Schwarz Group, one of the world's leading retail groups and owner of renowned supermarket Lidl, to bring instant, affordable mobile connectivity to millions of customers.

Together with 1GLOBAL, Lidl will establish itself as a Mobile Virtual Network Operator (MVNO), gaining independent control of its mobile services and leveraging 1GLOBAL’s technical expertise and worldwide network to expand and innovate its connectivity offering. The flexible telecommunications service furthers Lidl’s status as a provider of high-quality, affordable solutions, boosts digital customer acquisition, and strengthens engagement with existing customers.

This includes the development of embedded connectivity plans within Lidl's customer loyalty app, Lidl Plus.

Lidl Plus users will soon be able to purchase in-app eSIM plans, allowing them to access high-quality, innovative 1GLOBAL mobile services through a familiar UX and trusted provider. This integration expands the reach of 1GLOBAL's products to over 100 million Lidl Plus users.

1GLOBAL will innovate digital connectivity services for Lidl customers, as well as contribute towards the ongoing development of Schwarz Group’s cloud service STACKIT. The partnership brings the 1GLOBAL tech stack and eSIM expertise to millions of Lidl customers worldwide.

Lidl is the partner that shares our vision: We want to make mobile communications as intuitive, flexible, and digital as possible for millions of people. Our technology focuses on digital offerings tailored to the needs of users and their various devices. We want to successfully drive the technological transformation of the global telecommunications market in the best interests of people.

Hakan KoçFounder & CEO, 1GLOBAL

New Lidl services

Key to the partnership is the addition of high-speed eSIM mobile services to Lidl’s customer app Lidl Plus. This continues Lidl’s reputation for affordability and reliability by offering users the option to purchase mobile data plans via the app, with no contracts or binding commitments. The inclusion of mobile data plans introduces a new daily-use service to the millions of Lidl Plus app users.

  • Simple to use: Mobile connectivity plans can be purchased in seconds

  • High-quality: The 1GLOBAL mobile network and eSIM provisioning expertise ensure instant connectivity to high-speed data networks across Europe

  • Flexible: Plans can be instantly purchased and managed, with no contracts

By establishing itself as an MVNO, Lidl can independently control its communications services, better tailor its offering to users, and make mobile communications easier, faster, and more affordable for all customers.

You can read the full press release of the announcement here.

We are democratizing mobile communications. Simple, affordable, and of the highest quality. We are very much looking forward to collaborating with 1GLOBAL. This partnership enables us to become active as an MVNO ourselves. In doing so, we are setting new standards and making affordable mobile communications easier than ever for our customers. By integrating state-of-the-art technology, we can meet the needs of millions of customers for uncomplicated connectivity for their devices. Thanks to our reach of well over 12,000 stores and more than 100 million customers in our Lidl Plus loyalty app, we are creating an attractive platform for established telecommunications companies.

Julian BeerExecutive Vice President of Purchasing, Lidl International

Contact 1GLOBAL today if you would like to partner with us to embed telco solutions, seamlessly and easily, into your platform.

About 1GLOBAL

1GLOBAL is a distinguished international provider of specialty telecommunications services catering to Global Enterprises, Financial Institutions, IoT, Mobile Operators and Tech & Travel companies. 1GLOBAL is an eSIM pioneer, a fully accredited and GSMA-certified telco, a full MVNO in ten countries, fully regulated in 42 countries, and covers 190+ countries.

It delivers comprehensive communication solutions that encompass Voice, Data & SMS - all supported by a unique global core network. Its constantly expanding portfolio of advanced products and services includes White Label eSIMs, Connectivity Solutions, Compliance and Recording, Consumer & M2M SIM Provisioning and an Entitlement Server.

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1GLOBAL is a trading name of 1GLOBAL Holdings B.V.